All about “In the Know”
In the Know is a informational campaign dedicated to providing teenagers with unbiased, straightforward information about adoption. The campaign is the initiative of the Adoption Option Committee, Inc., a 25-year-old Minnesota nonprofit organization. The goal is to make sure teenagers have all the information they need to make a decision that is right for them, without pressure or guilt, if they or their friend experience an unintended pregnancy.

In the Know equips teens with resources and information through brochures, video, presentation materials, posters, speaker panels, and an interactive Web site at www.itkteens.org.

Non-political, non-religious
In the Know is a non-political, non-religious campaign focused strictly on education about adoption. Because teen pregnancy is something not often talked about, In the Know aims to open a dialogue with those affected most – teens. In the Know volunteers will work with youth groups across Minnesota to raise awareness of this issue.

About the Adoption Option Committee, Inc.
AOCI is a nonprofit, all-volunteer organization with a mission to promote a positive attitude toward adoption, to assure accurate and fair consideration of adoption planning and to provide financial assistance to birth parents who choose adoption. AOCI is not affiliated with either Pro-Life or Pro-Choice, but rather is Pro-Adoption only and exists as a separate and distinct choice. AOCI is not a political or religious organization. To support the organization or to learn more, visit www.aoci.org.

Ways to get involved
In the Know is a program driven by and for teens. To get involved, please contact AOCI at info@aoci.org or 952-944-0866.

The Adoption Option Speaker Panel is also available to speak with groups to build a better understanding of adoption. This is a free service. For more information, contact Colleen Tronson at colleen@aoci.org or 952-944-0866.

Financial contributions
The Adoption Option Committee, Inc. welcomes financial contributions that allow the organization to purchase advertising placement, printing, Web maintenance, and other expenses related to getting the In the Know campaign to as many teens as possible. Please contact the organization at 952-944-0866 or info@aoci.org.

christiansen: creative
All creative elements of the In the Know campaign were generously designed free of charge by design firm christiansen: creative, located in Hudson, Wis. Agency owner Tricia Christiansen and her team of designers and outside consultants, have worked with the Adoption Option Committee, Inc. over the past year to create the campaign. Several teen focus groups weighed in by selecting the colors, logo and graphics used. Please visit the agency’s Web site at www.christiansencreative.com.